FANDED
A letter from our founder
I've been a working musician for 25 years. My songs have been streamed more than 400 million times and watched more than 100 million times on YouTube. Twice I built a real career, once with a band and once on my own, and twice a platform changed its algorithm and my income collapsed overnight.
My audience never went anywhere. The people who loved the music were still there. I just couldn't reach them anymore, because I never owned the relationship. The platform did.
That's the problem with how creative careers work today. The system runs on distribution: create, publish, hope to get discovered, repeat. You can spend years collecting views and still have nothing that lasts. Every artist is renting attention from a landlord who can raise the rent whenever they want.
We believe there's a better model, and we know it works because we're already living it.
Relationships, not reach
You don't have to be famous to make a living doing what you love. You need people who love what you make, and a place where they can keep showing up for you.
Here's a real example. One of my longtime fans listened to my music for nine years. Streaming paid me about $6 for all of that listening. Over 17 months as a member of my Fanded club, he supported me with $437. Same fan. Same music. The only difference was a direct relationship.
That's what Fanded is built for. Every artist gets their own club: a live audio room where they can perform, practice, and hang out with their people, plus memberships, collectibles, and a standing promise of a free ticket when they come to your town. Underneath it, agents handle the busywork: remembering every fan, sending the announcements, keeping the business running. The artist just shows up and does their craft.
The work you already do should compound
Fanded isn't about making artists work harder or turning them into full-time content machines. It's about making the work they already do keep paying off. One song becomes a release, a reason to gather, a live moment, and a membership people renew.
I go live every morning and play music for the same regulars. It doesn't feel like a chore. It feels like practice in public.
What we've seen so far
We measure depth, not breadth, because depth is what pays artists.
- Over 2,300 fans have joined clubs on Fanded
- Fans have supported artists on Fanded every single month for 20 months straight
- 62% of paying members stay three months or longer, and 17 have supported their artist for more than a year
- Two thirds of all membership money now goes to artists other than me, across 15 different clubs: musicians, painters, golfers, a world champion karate athlete, and more
Those fans kept paying through the hardest stretch of our company's life, including times when we paused growth to get the product right. That told us everything.
Why now
Breadth stopped paying artists. The algorithm isn't coming back to save anyone. Depth is the only lever left, and for the first time, agents make it possible for one artist to run a real fan business without hiring a team.
We are not predicting a future where artists own their audiences. We're already practicing it. Our job is to make it work for everyone else.
Make belonging worth renewing.
